Northern Nevada: Your Win-Win for Business and Quality of Life

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The Reno-Tahoe region boasts an incredible mixture of attractive amenities. Nestled in the foothills of the Sierra Nevada Mountains, this scenic location combines breathtaking views with year-round recreational opportunities and a thriving entrepreneurial and business scene. Northern Nevada continues to grow and diversify due to its favorable tax structure, business-friendly environment, and beautiful landscapes. The region is also fortunate to have an excellent education system, from the Tier-1 ranked University of Nevada, Reno, to community colleges, and a great K-12 school district, as well as quality private education options.

That is just the tip of the iceberg when it comes to living your best life and pursuing business success in Reno-Tahoe.

Thriving in Reno-Tahoe

If you’re searching for the energy of a big city, coupled with the warmth and hospitality of a quaint small-town setting, look no further than Reno-Tahoe. Ranked #1 on the list of best small cities of 2020, Reno offers a quality of life second to none! Whether day or night, winter or summer, this beautiful location offers something for everybody!

Cultural and recreational amenities punctuate the “Biggest Little City in the World’s” attractiveness to young professionals, families, retirees and visitors. Reno-Tahoe embraces art and culture, from the annual Burning Man Festival held in Black Rock City to the Reno Philharmonic Orchestra’s refined sophistication.  Indoor and outdoor recreational options abound, including Urban Air Adventure trampoline emporium, the National Bowling Stadium, and Whitney Peak Hotel’s Basecamp. Measuring 164 feet tall, Basecamp is the largest artificial rock-climbing wall in the world!

One needs to go no further than their own backyard to enjoy all of the outdoor adventures the region and the surrounding Sierra Nevada Mountains has to offer. From hiking to mountain biking, water sports to snow skiing, there’s no end to the attractions offered year-round in the region. And, though there’s plenty of things to keep adults busy, there are many great activities for families too, (including the cherished four-legged family members!)

Investing in Can’t-Miss Real Estate Opportunities

Reno and the surrounding area, offer diverse living opportunities in a wide range of budgets.   Reno has several preferred neighborhoods including South Reno, the Old Southwest, Spanish Springs, Cold Springs, and Midtown. Nearby Sparks, Carson City, and Fernley afford additional options. Whether you opt for property in the charming Old Southwest, the vibrant Midtown district, or something more rural like Spanish Springs or Cold Springs, the perfect community is waiting for you and your family.

Of course, real estate possibilities extend beyond personal property. Reno ranks #2 in the country for real estate purchasing and investment, according to a nationwide survey by SmartAsset. In the survey, Reno-Tahoe consistently outperformed the competition in terms of affordability, low property taxes, and upward-trending values over the long term.

Innovation Is the Name of the Game

Nevada-based business owners enjoy no unitary tax, no franchise tax, no corporate income tax, and minimal employer payroll tax. Moreover, the Silver State remains dedicated to cutting red tape and streamlining operations, which has led to growth across many diverse industries, including technology, advanced manufacturing, and more.

“Our state is resilient, bold, and getting stronger every day.” explains Governor Steve Sisolak. “Bipartisan efforts at the legislative level continue to ensure businesses in the area thrive while encouraging a climate-resilient economy that encourages certified green business initiatives.” Other benefits of setting up shop in Nevada include competitive utility rates and low start-up costs for commercial businesses. Entrepreneurs and business owners also appreciate reasonable licensing, regulatory, and annual fees, contributing to thriving enterprises and healthy profit margins.

Educational institutions including Truckee Meadows Community College, Western Nevada College, and the University of Nevada, Reno, produce an excellent workforce that supports innovation and diversity and provide opportunities for continuing education for residents. The fruits of these efforts are readily visible in the area, with a growing number of notable and cutting-edge companies choosing to make their home in the Reno-Sparks metro area.

Calling Reno-Tahoe Home

Fintech, GreenTech, Software Tech and Advanced Manufacturing are fast-growing industry sectors in Reno-Tahoe. Companies with operations in Northern Nevada include Tesla, Panasonic, Switch, Apple, Google, NOW Foods, Microsoft, Intuit, and many others. Additional innovative area brands include Ridgeline, Redwood Materials, Clear Capital, and newcomers like Azibo, which all are contributing to the richness of the growing economy.

Azibo’s Chris Hsu has plenty to say about Reno-Tahoe’s attractiveness: “It’s a great area for any company [regarding] talent, cost, quality of life, work/life balance.”

The advantages of doing business in Reno-Tahoe don’t end there. Hsu notes, “There’s no other place in the country where you have [this] kind of access to San Francisco, the East Bay, Sacramento. We’re even recruiting people from Los Angeles.” Highly qualified workers flock to Northern Nevada because of its back-to-nature living, friendly locals, and advantageous business climate. Proximity to California’s Silicon Valley, coupled with advances in remote work, provide more flexibility than ever before. Uplift’s Brian Barth has taken recruiting coast-to-coast, finding candidates as far afield as Boston, Massachusetts.

The Reno-Tahoe International Airport supports business and leisure travel with easy, affordable interstate and international options via major carriers including, but not limited to, American Airlines, Delta, Southwest, United, and Spirit Airlines. For those wishing to avoid the hassles and crowds of traditional travel, a variety of private jet charters like JSX provide service to cities such as Las Vegas, Orange County, Oakland, and Burbank. 

Pursuing Your Best Life in Northern Nevada

What do you need to live your best life? If your answer includes big-city amenities and small-town hospitality, a thriving economy and business sector, a dynamic social scene,  – award-winning breweries,  a diverse dining scene, and 300 days of annual sunshine, then Northern Nevada just may be the place for you..

Reno and the surrounding region are a hub of unique experiences and attractions.  Come see for yourself where the country’s largest alpine lake meets the Biggest Little City in the World.  Simply put you owe it to yourself to learn more about, and to immerse yourself in, the countless benefits of living, working, and playing in Reno-Tahoe!

Work Live Play Reno Tahoe is a community-wide initiative powered by EDAWN to recruit skilled workers with all levels of expertise to join the Northern Nevada workforce. Get started by submitting your resume, browse hiring companies, and connect directly with Lindsey, our Community Liaison who will help lead your quest for employment. Working Remotely? Check out our extensive list of Remote Worker ResourcesStudents can also participate! Visit our new Student Portal to start making connections for your future.

Engrid Barnett is an award-winning travel writer and digital content marketer based in Western Nevada. Recognized by the Nevada Press Association in 2019, her work has been featured in Nevada Magazine, Northern Nevada Business Weekly, Tahoe South, Rova, American Trails, Ripley’s Believe It Or Not, and more.

Follow along with us each month for Engrid’s special “Work-Life” review – featured exclusively on

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