NOW Health Group in Sparks, Nevada: Making Healthy Living a Reality

featured image showing members of the NOW Health Group DBA NOW Foods family

NOW Health Group in Sparks, Nevada: Making Healthy Living a Reality

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Life in Northern Nevada comes with endless reasons to get outdoors. From hiking to trail running, bicycling to kayaking, there’s no better place to stay active. Winter sports abound, too, including skiing, snowboarding, and snowshoeing. (And this is, by no means, an exhaustive list!) Participating in these activities provides expansive views of the sublime Sierra Nevada Mountain range, of which famed explorer and conservationist John Muir once proclaimed, “Of all the mountain ranges I have climbed, I like the Sierra Nevada the best.”

Of course, you’ll want to keep your body well fueled and in tip-top shape for Sierra living. And that’s where NOW Foods, located in Sparks, Nevada, comes into play. The company offers products that support weekend warriors, conscious consumers, health nuts, and everyone in between. Ready to learn more about NOW Health Group and why the company proudly calls Reno-Tahoe home? Here’s the full scoop.

The NOW Health Group Story

As the Vice President of Human Resources at NOW Health Group, Michelle Canada explains, “NOW Health Group is a family-owned company where our employees play a critical role in our company and in our community.” The brand has been empowering healthier lives since 1968, well before the health food industry became cool. In the 1960s, NOW Foods and companies like it were thought to cater to “hippies and granola-heads.” Yet, NOW Health Group’s founder, entrepreneur Elwood Richard, saw great opportunities for growth. After all, he realized that “your health is your wealth.”

Today, the Richard family still owns the brand, and they’ve expanded both nationally and internationally. In 2012, NOW Health Group built and moved into a new 130,000 square foot facility in Sparks, Nevada. This facility has helped the company better serve its West Coast customers. In 2013, the Sparks facility received LEED Silver Certification from the US Green Building Council, underscoring the company’s more than fifty years of commitment to environmental sustainability.

NOW Health Group’s Dedication to Local Communities

Besides green facilities, the company also relies on environmentally friendly packaging and sustainable sourcing. NOW products have received 150 USDA organic certifications, 450 non-GMO Project Verified certifications, and earned PETA’s coveted Cruelty-Free Certification for personal care and beauty. Employees at NOW Health Group’s Sparks location love that they’re making the world a better place, one fantastic product at a time.

They also enjoy life in Northern Nevada and take every opportunity they can to get outdoors and enjoy the breathtaking possibilities. As Canada notes, “Our Northern Nevada location in Sparks is a premier place to work … The area is growing, and it is a wonderful place to raise a family as well as have a fulfilling career with our company.” 

Staying Healthy and Active in Reno-Tahoe

Because of the company’s commitment to giving back to local communities, NOW Health Group has contributed to many area charities. These include the Children’s Cabinet and the Food Bank of Northern Nevada. According to the company’s website, participating in charitable efforts remains central to NOW Health Group: “We consider charity a duty of those who are fortunate in life,” and Northern Nevada is better for these generous efforts.

Are you interested in learning more about what attracts people committed to healthy living and a better world to Reno-Tahoe? Or maybe you’re ready to start your next adventure with a job hunt? We’ve got you covered. Browse hiring companies looking for individuals with your talents, education, and background.  

Engrid Barnett is an award-winning travel writer and digital content marketer based in Western Nevada. Recognized by the Nevada Press Association in 2019, her work has been featured in Nevada Magazine, Northern Nevada Business Weekly, Tahoe South, Rova, American Trails, Ripley’s Believe It Or Not, and more.

Follow along with us each month for Engrid’s special “Work-Life” review – featured exclusively on

3 thoughts on “NOW Health Group in Sparks, Nevada: Making Healthy Living a Reality”

  1. Pingback: Companies Making a Difference: Discover Some of Reno-Tahoe’s Philanthropic Companies - WorkLivePlayRenoTahoe

    1. Hi Tina, let me put you in touch with Veronica at EDAWN. She specialises in making B2B Connections. Sounds exciting! Keep us posted on the endeavor. We would love to feature it on All the best! Lindsey

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